Connected Customers Reshape Retail and Consumer Goods

Simply analyzing in-store POS data to forecast demand and fulfillment is not good enough. Today’s connected customers chip away at margins, especially when it comes to fulfillment. Smart retailers and brands rely on connected data from both internal and external demand signals to continually improve demand forecast accuracy and analytic model precision. The ability to optimize product staging locations and routes while minimizing markdowns and fulfillment costs is today's competitive differentiator.

Deliver game-changing merchandising capabilities with deeper insight into consumer behavior and demand. A connected customer merchandising strategy lets you tailor assortment, services and new product development based upon rapidly evolving consumer tastes and preferences. Consumers now expect personalized promotions and dynamic pricing both online and in-store - providing a path for more meaningful collaboration between retailers and their trading partners.

Use connected customer analytics to empower your associates. Use beacons, sensors, computer vision, and AI to enable in-store associates to better serve customers. Arm your call centers with heads-up insights about customer purchases and reviews to help guide resolution recommendations and upsell opportunities.

Connect physical assets like vehicles, HVAC, cold storage, cameras, and shelves to improve performance and reduce costs. Use streaming analytics to enhance productivity and connected customer engagement opportunities. Reduce fraud and shrink wastage by capturing and identifying “moment-of-truth” actions.